My Projects
For a writing sample, please check out an excerpt from my course content here.
I spearheaded the comprehensive production of these 5 pieces found below:
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For the SurveyMonkey case study: orchestrating the entire process from research product design to the creation of compelling content and insightful analyses for our Brand Pulse product.
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For the SurveyMonkey presentation: overseeing data collection, articulating insights, and creating slides for industry events showcasing our packaged products.
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For the book: drawing on my experiences saving money and investing in a condo when I was 26 to helping people save money based on proven hacks.
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For the Pillow website redesign: leading the end-to-end update for all content and forms based on in-depth customer research to inform value props, messaging, and positioning.
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For the SurveyMonkey One-Pager: consolidating all packaged solutions into one cohesive Sales doc based on feedback from Sales and working cross-functionally with Design and Product to produce it.
